Throughout history, gold has been viewed as a special and valuable commodity. Nowadays, owning gold can act as a hedge against both inflation and deflation, as well as a good portfolio diversifier. As a global store of value, gold can also provide financial cover during geopolitical and macroeconomic uncertainty. The point here is that gold isn't always a good investment.
The best time to invest in almost any asset is when there is negative sentiment and the asset is cheap, providing substantial upward potential when it returns to favor, as stated above. If you're wondering if now is the right time to buy gold or if you're considering investing in the future, do some research through a precious metals company. You can buy rare gold coins, but this is the collector's world, which most investors should avoid. Investors can invest in gold through exchange-traded funds (ETFs), buy shares of gold miners and associated companies, and purchase a physical product.
Other investors may want to diversify their portfolios by buying a gold ETF, for example, that is backed by physical gold, but that doesn't require investors to store gold ingots themselves. Generally, you should buy ingot coins, such as the American Gold Eagle, the Canadian Gold Maple Leaf, or the South African Krugerrand. If you decide to buy gold coins, it's best to get them from an accredited distributor or financial institution. If you are opposed to having physical gold, buying shares in a gold mining company may be a safer alternative.
With an ounce of gold you can buy a beautiful suit today, just like hundreds of years ago, and even thousands of years ago (a Roman toga). In some cases, investing in gold literally means buying gold coins or ingots, although that's not necessarily the most liquid, safest, or easiest way to invest. Consequently, whenever there is news that points to some kind of global economic uncertainty, investors usually buy gold as a safe haven. You pay a premium on the price of an ounce when you buy gold coins, which is how the dealer makes a profit.